Your Book Platform

If you’re considering writing a book and are not a celebrity or a public figure, you might consider self-publishing instead of trying to land a contract with a major NY publishing house. Generally, publishers will only consider pitches from well-known personalities or from those with significant platforms. What types of people have significant platforms? Here are a few examples:

  • TV or radio show hosts, regular panel experts, talking head, actors, comedians, professional athletes and recording artists
  • Those with blogs or websites that attracts at least 50,000+ unique visitors a month
  • Individuals who have been thrust onto the national or international stage (e.g., Monica Lewinsky, Edward Snowden)

Of course, there are always exceptions and you may be one of the few lucky “unknowns” whose book concept is compelling enough to interest a major publisher.

In general, the bigger your platform, the greater your chance of success, but I’ve seen first-time authors with no platform whatsoever succeed in selling thousands of self-published books. One self-published book I ghostwrote a few years ago sold 550,000 hardcover copies due to the author’s copious website traffic (more than a million unique visitors each month). In certain cases, I can help you create a platform that, over time, will attract enough unique visitors to convince a major publisher to offer you a book deal.

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