Month: September 2017

What’s Your Passion?

What type of book do you want to write?

For non-fiction, you must write what you know. Perhaps it’s cooking and you’re the next Julia Childs, Ina Garten or Nigella Lawson. Maybe you’ll write about your experiences as a trial attorney, a cardiologist, professional athlete, chef or business executive. You’ve got a story to tell, but it’s your level of passion imbued in your book’s pages that will ultimately connect with and resonate with your readers. That’s the path to publishing success.

Possessing experience and expert knowledge in your profession or avocation is just the beginning. You must also feel passionate about what you do and about your message–the promise of your book. How are you going entertain your readers and improve their lives? Passion is the driving force that will allow you to effectively convey your book’s message in an honest, effective and believable way. Your own passion should leap off the page and infect readers. I can help you better convey your passion for your subject matter on the printed page. I’m really good at it because I’m a passionate about mentoring other writers.


If you’re passionate about your subject matter, it won’t matter what genre of book you write. Your passion will be infectious. It will allow you to write a potential bestselling how-to book, cookbook, true crime book, memoir, narrative nonfiction or business book. One of my roles will be to help you channel your passion into a focused, unique book concept with strong bestseller potential.


Brain Health Book A Smart Read

I just obtained a copy of Four Weeks To A Better Brain and the free accompanying recipe book, Save Your Brain Cookbook, and was impressed by the scope of research that went into this book. The books are available directly from the author’s website.

Prescription drugs approved to treat Alzheimer’s disease are at best marginally effective and come with significant adverse effects. The authors of this book provide a simple four-week action plan of diet, supplements and other tools they claim can keep your brain healthy for life. They also provide a much-needed guide for interpreting blood tests used to help diagnose Alzheimer’s and dementia. The bonus cookbook includes a seven-day meal plan with recipes. The book’s message is that Alzheimer’s and cognitive decline are much less inevitable than you might think. The latest research reveals that cognitive dysfunction is linked the same causes of cardiovascular disease and type 2 diabetes — diseases of aging caused by poor diet and lifestyle choices.  The authors believe that while some of us may be genetically predisposed to have a higher risk, Alzheimer’s and dementia do not occur randomly.In other words, you can beat the odds and avoid catastrophic cognitive decline as you age.

Your Book’s Promise

Your book’s promise will determine the probability of enjoying a successful book sale. Great book concepts are the coin of the realm in the New York publishing world.

You may be surprised to learn that you can turn the right book promise into a potential bestseller if you work with the right mentor, which could be your cowriter, literary agent or editor. I’ve been a successful author for thirty years and I can count on one hand the professionals I’ve worked with who understand how to help an author develop and refine a potential bestselling promise.

My first literary agent, Connie Clausen, represented two women who pitched her a book idea with the promise that it would teach women a number of effective dating strategies. Connie told me that the coauthors were not seasoned writers and had no idea how to write and organize their book and distill its message into a compelling promise. Connie recognized that the fundamental concept was a commercially viable, so she sat at her desk one long weekend and organized the book while molding its promise into a cohesive, entertaining and easily digested message. The Rules became a NY Times bestseller.

Connie was a natural writer with a gift for packaging books. Her own book, I Love You Honey But The Season’s Over, is especially well-written; it details her life in the world-famous Ringling Bros. Circus. If you’ve seen the motion picture, Water For Elephants, then you saw Connie’s life depicted as the famous “Elephant Girl” in the Ringling Bros. Circus. Connie also enjoyed success as an on-air talent for TV adverts. Here she is touting Coke® (Coca Cola) as a weight-loss aid! Hollywood made a movie about Connie’s life, An Englishman In New York. Connie understood what it takes to be successful and I was indeed fortunate that she mentored me early in my career.

Over the years, Connie and I enjoyed tremendous success as a winning team–all thanks to her early efforts to help me understand the essence of a successful book: the all-important promise that it makes to the reader.

Let me help you identify and refine your best ideas into a compelling book promise with bestselling potential.